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Strategy

We shape our future guided by a clear, long-term strategy based on our purpose, our vision, our mission and values.

We want to generate sustainable profitable growth through to 2020 and beyond. To achieve this, we want to become more customer-focused, more innovative, agile and digital. In addition, we aim to promote sustainability in all our business activities, reinforcing our leading position in the future.

Our strategic priorities

Click on the icons to find out more about our strategic priorities and initiatives.