United States, Rocky Hill, CT, Adhesive Technologies

Market and Customer Activation Manager - Channel

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


The Henkel Corporation ACM (General Adhesives Division) is seeking a North American Market and Customer Activation Manager – Channel, to grow and market the LOCTITE brand, products, and services with our distribution channel through the integration and execution of marketing disciplines.

In this role, you will transform marketing insights into customer and portfolio strategies, and develop marketing programs to achieve net sales, profitability, market share objectives and to build project pipeline.

  • Build an overarching strategy and execution plan to grow the LOCTITE product line and increase mindshare at key distribution accounts
  • Execute the global/regional channel excellence roadmap
  • Support the business in implementing and executing the ACM business model by identifying and optimizing the product portfolio and demand generation initiatives
  • Plan and implement omni-channel digital activation plans with NA distribution partners
  • Develop and implement effective brand-building strategies across multiple channels
  • Responsible for the development, activation, and analyzation of strategic channel marketing plans with focus on defined KPIs
  • Identify key areas of alignment using various reporting metrics and tools
  • Develop, implement, and maintain Distribution marketing program budgets and calendar
  • Collaborate with NDAMs (National Distribution Account Managers), and work cross functionally to create assets and content needed to support distributor related initiatives, e.g., selling tools, product launches, program support, training modules
  • Develop and cascade communications and content to support engagement strategies and product go-to market plans
  • Coordinate and organize Distributor related tradeshows and events
  • Lead execution and activation plans with the development of sales materials and training tools, to onboard new products with Distribution network – monitor output and results to achieve financial and brand objectives
  • Responsible for establishing the e-commerce and digital marketing strategy with distribution partners for the LOCTITE brand
  • Review and analyze industry, competition, and market trends
  • Network cross functionally with Distributors to establish relationships at corporate locations, e.g. marketing, business development, and management


  • Bachelor’s degree in marketing, communications, business, or similar competency
  • 5+ years’ experience in marketing or other customer facing experience
  • Proven ability in all disciplines of strategic marketing
  • Strong presentation capability and interpersonal skills
  • Exceptional stakeholder management
  • Ability to build as well as manage numerous marketing campaigns
  • Proactive, highly motivated, and passionate about marketing
  • Self-motivated and ownership to drive and deliver business results
  • A good team player and leader
  • Experience with distribution/ channels
  • Budget management
  • Exceptional PowerPoint and presentation skills

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

The salary range for this role is $90, 000.00 - $120, 000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Connecticut. This salary range may also be modified in the future.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

JOB ID: 22041794
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
Note: Perks might vary depending on the job grade.