At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- Support brand positioning to support the implementation of the BU value proposition
- Help to develop strategies to ensure consistent customer experience
- Help with managing brand architecture in terms of nomenclature, book-values etc.
- Support to implement brand guidelines to ensure consistency in look and feel
- Analyzes brand health indicators
- Organizes market research and develops plans to address deviations in brand structure
- Support with development and implementation concrete action plans to mitigate deviations
- Supports global brand strategy and steers brand portfolio as well as trademark strategy
- Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
- Supports and leads branding guideline for digital strategy
- Implement systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas with technical functions
