At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
- Develops and executes a strategic direction for all Consumer Adhesives categories, aligned with the overall business strategic direction
- Drives marketing & brand strategy across all Consumer Adhesives brands via;
- Building brand, portfolio, positioning, pricing strategies for a complex portfolio;
- Driving end user understading & consumer communication and marketing budget management.
- Identifies long-term marketing opportunities, develops strategies and plans
- Builds business strategy via
- Understanding trade & channel dynamics and meeting the demands with the brands accordingly;
- Driving optimization of P&L cost lines
- Steering sustainable business solutions (alternative products & suppliers)
- Implements global roll-out of new products and programs including communication campaign and eBusiness strategy with adaptation to local insights
- Conducts portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition and delivers customer penetration strategies
- Acts as the first point of contact for and steers the category / brand teams on local / global / regional level
- Leads a team of 4 people responsible for their training & development