Germany, Düsseldorf, Henkel Consumer Brands

eCRM Manager (d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Support on implementation of global CRM Strategy with special focus on Marketing Automation and Data Management
  • Suport on implementation of new governance model for CRM Activation
  • Operational handling of global communication strategy (email, web, social) cross-country based on countries specific needs
  • Operational steering of external CRM, Design and Content partners
  • Close collaboration with Analysis team to take insights for CRM activations
  • Further developing journeys along the lifecycle of the consumer across different touchpoints


  • Completed bachelor's degree in business or economics with a focus on digital and marketing  
  • 2-3 years of direct marketing or CRM experience (in retail, FMCG/CPG industries)
  • Experience in implementing new digital communication channels
  • Experience with relevant marketing automation tools and web analytics
  • Certifications in project management would be an advantage
  • Very good written and verbal communication skills in English

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24062408
Contract & Job type: Regular - Full Time
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Flexible Benefits Employee Share Plan
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Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.