Adhesive Technologies

Brand Specialist

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Develop the strategy of the brands and their categories
  • Identify potential areas of growth by continually analyzing the business, the market and the needs of the target group
  • Execute and lead Innovation projects according to the business plan
  • Coordinate all MKT and communication activities to maintain brand consistency / lead internal & external processes, campaigns with clients / processes with suppliers
  • Establish the brand and Category strategy by channel according to the company's goals
  • Develop the brand positioning and plan and execute actions with clients and include Media Plan according to the defined KPIs
  • Develop category portfolio defined by innovation plan and identification of potential markets: Market research, requirements, specifications, pricing, etc.
  • Support together with Trade Marketing the key link between the categories / brands and the sales and AE departments, through periodic analysis meetings with other departments (Sales/MKT/AE)
  • Tools and processes management at Henkel (e.g. SAP, SEAL, H-MET) within the defined responsibility
  • Connect Off-Online activities to continually improve the consumer experience


  • Bachelors degree (preferred in areas related to Marketing) 
  • Market and Innovation Analysis
  • Advanced/Fluent English
  • Interest in technical products 
  • Knowledge in Branding (desirable)

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24066796
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart work / Flexible working arrangements
Smart work / Flexible working arrangements Healthcare coverage / Medical Insurance
Healthcare coverage / Medical Insurance Employee share plan
Employee share plan Employee recognition programs
Employee recognition programs Meal voucher
Meal voucher Vacation / Paid time-off
Vacation / Paid time-off Paid parental leave
Paid parental leave Well-being programs
Well-being programs Development Opportunities
Note: Perks might vary depending on the job grade.