China, Shanghai, Henkel Consumer Brands

Senior Brand Manager - Fashion Color

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Schwarzkopf Fashion Color End-to-End Brand building & Portfolio Development management.
  • Annual business planning to define growth opportunity and building blocks to drive share growth and category penetration.
  • NPD development strategy for fashion color with flawless executions, including Freshlight and Color Specialist.
  • Annual communication strategy development incl. campaign activation and media planning.
  • Brand P&L management


  • At least 5 years’ working experience of marketing role in FMCG company, NPD experience is preferable.
  • Excellent work ethic, marketing ability combined with managerial skills.
  • Experience of leading people is preferable.
  • Bachelor's degree, Fluent in spoken and written Chinese and English. 

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24060579
Contract & Job type: Regular - Full Time
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)