United States, Culver City, CA, Henkel Consumer Brands

Senior Digital Marketing Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Become a part of a new and growing team focused on accelerating our growth in digital marketing and driving our ecommerce business inside of Henkel Beauty Care Professional.  As the digital landscape continues to shift and evolve and consumers and professionals are driven to online channels to learn, explore and purchase products and services. Apply your knowledge in brand marketing, social media strategy, content development and ecommerce to build our brand online and drive sales. Further help develop new ideas and create plans to engage users, attract and retain customers and grow the business. You will also get exposure to a global business and working with colleagues from around the world. 
  • Developing and implementing the marketing communications plan for building the SALONORY brand across all touchpoints, including our website, emails, marketing campaigns and strategic partnerships.
  • Collaborate closely with local and international digital team and ensure that all customer journeys are optimized.
  • Create and manage the social media plan and manage the content, measurement and paid social ad budget to drive engagement and incremental sales.
  • Work closely with the brands to develop and manage overall communications calendar, develop multi-brand events and creative and media plan to support campaigns.
  • You will develop the content strategy for the website, working with internal and external partners and brands to drive site engagement and content to be utilized in CRM and social touchpoints.
  • Manage creative for paid media campaigns by working closely with planning/buying agency for display, SEM and paid social and analyze results to drive acquisition, retention, and sales growth. 
  • You will develop a data-driven decision approach with appropriate KPIs to analyze and measure all activities, make recommendations and optimizations and share and present findings to local and leadership teams.


  • You have successfully completed a degree in a business or marketing-related emphasis.
  • Minimum 5-7 years’ experience managing digital marketing/brand marketing/ e-commerce / CRM/ social media businesses with a high degree of knowledge about the principles of integrated marketing.
  • Outstanding strategic thinking, analytical, & problem-solving skills and excellent written, oral, and presentation skills.
  • Understanding of websites / ecommerce platforms / UX and UI and proficient computer skills – Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Self-motivated, results oriented, and a creative thinker with a high level of passion, initiative, & assertiveness with an analytical approach to identifying opportunities.
  • Comfortable working with internal and external team and willing to take on new challenges and opportunities as they arise and adaptable to different styles across large range of brands and stakeholders.
  • Highly organized and able to multi-task in a fast-paced environment while maintaining attention to detail

The salary for this role is $100,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

JOB ID: 24059836
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.

Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
Note: Perks might vary depending on the job grade.