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China, Shanghai, Henkel Consumer Brands

Assistant PR Manager

在汉高,您可在工业和消费类业务稳固传统和领先地位的基础上更进一步,重新构想和改善日常生活。如果您喜欢挑战现状,加入我们的社 区,我们在 全球约5万位先锋。Henkel Consumer Brands 团队不断推动活跃品类的发展:Laundry & Home Care 和 Hair。凭借我们值得信 赖 的品牌,包括 Persil 和 Schwarzkopf,以及我们的尖端技术和颠覆性解决方案,您将有无数机会探索新的道路并培养您的技能。在我们 以未 来为主导的业务和充满活力的多元文化中成长,并找到属于您的位置。为更具可持续性的发展留下您的印记,我们准备好了。

Dare to make an impact?

您的角色

  • Overall planning and management:
    Support line manager to develop &  implement the yearly PR strategic proposal: PR media/ Celebrity/PR crisis management/ Management level profiling, etc.
    Manage PR budget, agency and other resources effectively.

  • PR Fashion Media & Celebrity:
    Annual based PR coop calendar with internal & external partner.
    Ongoing media exposure-execution:
    -Maintain key fashion/lifestyle/industry media relationship independently.
    -PR awards.
    -Ongoing PR exposure request /seeding content or free PR exchange resources.
    -Familiar with leading PR fashion media , proactively maintain good relationship with all external partners.

  • Celebrity strategy set up and management-execution:
    -Support on celebrity strategy development and celebrity data update.
    -Contract/Quotation Negotiation.
    -Celeb seeding/ shooting management.
    -In charge celebrity related activities, IE shooting/event/ livestreaming, etc.

  • PR materials/content development--execution:
    -PR assets (release, images, data, press kits, interview scripts, etc.) management and update.
    -PR material incl. PR box, HCB spin-offs end-t0-end development.

  • Top Management Profiling-execution:
    -Update top management schedule on a monthly basis , proactively arrange external media interview/summit invitation, etc., to maximize brand exposure.
    -Top management internal/ external speech/ PPT development.

  • HCB Crisis management-execution:
    Diversified event lead across HCB, Corporate , etc.
    Team daily operation support & POR/PO Management-execution.
    The other things briefed by line manager.

您所需的技能

  • Bachelor’s degree or above, minimum 4-5 years’ experience in PR communication in an international enterprise or a leading PR agency. Experience in high-end cosmetics/ lifestyle brands would be a plus.
  • Fluent in English and excellency in bilingual written, spoken and presentation, well-versed people skills, full mastery of MS Office.
  • Agility, result-driven, strong ownership and work ethic, good sense of industry trend.

在汉高,我们都有着各种不同的背景、观点和生活经历。我们相信,所有员工 的独特性就是我们的力量。加入我们,成为团队的一员,发挥您的独特性!我们欢 迎所有申请,无论申请人属于哪种性别、血统、文化、宗教、性取向、残疾状况以 及世代。

岗位编号: 24072145
合同和工作类型: 有限 - 全职
有关申请问题的联系方式: Henkel.GCN.Recruitment@henkel.com
请不要使用此电子邮件地址发送您的申请或简历。 如需申请,请点击上方的“申请此职位”按键。通过回复此邮件发送的申请将不会被接受。
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)