Senior Marketing Manager New Product Development - Joico

Consumer Brands Marketing United States, Culver City, CA, CA Full Time Regular
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About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.  

What you´ll do

  • Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns
  • Partner with Marketing Director, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership
  • Own select product strategy including new launch forecasting, sizing, and business case development
  • Present clear recommendations to leadership and sharpening facts to drive confident decision making
  • Lead end to end new product development, building strong product briefs and data driven business cases aligned to brand, performance, and financial targets
  • Own stage gates for cross functional alignment to deliver high performance, margin accretive innovation
  • Partner with R&D and Supply Chain to manage development timelines and ensure on time launches meeting cost of goods benchmarks (COGs)
  • Communicate project status, risks, and key decisions clearly to internal and external stakeholders
  • Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists, consumers and research partners
  • Craft market-leading product positioning marketing concepts and compelling claims for new launches
  • Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact

What makes you a good fit

  • 5+ years of experience with a focus in professional haircare or beauty
  • Strong understanding of professional and consumer needs
  • Bachelors' degree or relevant experience in new product development
  • Strong strategic thinking, ability to deduce conclusions from market research to develop and execute effective brand strategies
  • Proficient in utilizing data to make informed choices
  • Excellent communication, collaboration, and project management abilities
  • High attention to detail and ability to manage multiple priorities
  • Financial acumen (budget management, business cases, P+Ls)
  • Advanced presentation skills and storytelling for senior level audiences
  • Leadership capabilities to foster a collaborative work environment

Some benefits of joining Henkel

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $120,000.00 and $135,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable.  The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26099714

Job Locations: United States, CA, Culver City, CA

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

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FAQ

Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.

Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad. 

Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.

Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level. 

Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.

Our recruiting team will help you with all requests regarding your application. Contact the team here.