27-Aug-2018  Chennai

Henkel India partners with TVS to revolutionize Vehicle & Repair Aftermarket

Henkel Adhesives Technologies India Pvt. Ltd. (Henkel India) and Madras Auto Service (MAS), a division of T V Sundram Iyengar & Sons Pvt. Ltd. (TVS) have entered into a partnership to revolutionize the retail Vehicle and Repair Aftermarket segment. Through this partnership, MAS has become Henkel India’s channel partner for pan India Vehicle Repair & Maintenance (VRM) sales. This partnership will leverage the technology and service expertise of Henkel and the strong market presence of MAS. With support from Henkel India, MAS will add new product lines to its existing customer segment.

As part of the commercial alliance, Henkel will organize intensive training programs and provide on-field technical support on the latest vehicle repair technologies across 2-wheeler, 4-wheeler and commercial vehicles. In addition, it will give MAS access to its extensive aftermarket product portfolio designed to OEM standards of performance and these include body repair, mechanical repair, cleaning and maintenance. By virtue of this partnership, MAS will also be able to leverage Henkel’s expertise and state-of-the-art innovation center at Pune to develop new products for the VRM segment based on market needs.

MAS will ensure distribution of Henkel India’s VRM solutions through its network of over 20,000 retailers, more than 65 branches and through its over 500-member strong sales force. This will enable faster, more reliable and high-quality delivery of VRM service.

Speaking at the agreement signing event, Manish Singhal, Business Director – General Industry, Henkel India said, “We are very happy to partner with MAS, as it will go a long way in expanding our VRM business in the country and enriching our customers’ experience.”

Sharath Vijayaraghavan – Executive Director, MAS (TVS) said “This partnership with Henkel not only offers us access to best-in-class products, but also training in application; thereby, ensuring our customers get the best service. In line with our mantra, “Together Everyone Achieves More!”, Henkel and MAS will work together to achieve greater success in serving our VRM segment customers.  

This partnership will first see its inaugural rollout in September within the state of Tamil Nadu. By the first quarter of 2019 it will be rolled out across the country.


About MAS
Madras Auto Service (MAS), a division of T V Sundram Iyengar & Sons Pvt. Ltd., started its operations in the year 1931 with two branches at Chennai and Bangalore. Today, MAS with 67 branches across South, West and Northern regions, is the largest distributor of auto components in the country. MAS has a turnover of over Rs.450 crores, and employs more than 700 employees serving more than 20000 dealers with 47 active lines and about 25000 SKUs.

T V Sundram Iyengar & Sons Pvt. Ltd. (TVS), Madurai, the parent company of the TVS Group, began with Bus Transport operations in 1911.  In the last 10 decades the TVS Group has expanded operations to Vehicle sales and service, Spare Parts distribution, Manufacture of Automotive Components, Two Wheelers, Distribution & Logistics, Finance, Information Technology and General Insurance.  The group turnover exceeds USD 7.2 Billion, comprises of 60 companies with over 50000 employees.

Sandhya Kedlaya Henkel Adhesives Technologies India Pvt. Ltd. Head Corporate Communications India +91-22-71301112 sandhya.kedlaya@henkel.com Download Business Card
Wayne Ferrao Acuitious Communications (OPC) Pvt. Ltd. +919833052002 wayne@acuitious.com Download Business Card