Sustainable Packaging

It protects the products we love and provides information about how to use them safely and responsibly – but packaging needs to become part of a circular economy.


Our packaging strategy: Strong focus, ambitious targets

At Henkel, we recognize our responsibility related to packaging. We’re committed to promoting sustainability and bring this commitment to life through a set of ambitious targets. Our strategy is built around the circular economy concept and focuses on including materials from sustainable sources and using a smart design to close the loop – for the benefit of people and the planet.


Ambitious packaging targets

Henkel is stepping up its commitment for sustainability and has set further ambitious packaging targets for 2025 to promote a circular economy.

0:20 min.


Overview of our Packaging Targets

  • 100% of Henkel‘s packaging will be recyclable, reusable or compostable, by 2025*.
  • Plastic: We want to increase the share of recycled plastic to 35% for our consumer goods products in Europe, by 2025.
  • Metal: We want to increase the use of recycled aluminum in Europe to 9%, by 2020. 
  • Paper/Pulp: 100% of the paper and cardboard will be made of recycled material or, where necessary come from fresh fibre originating from sustainable forestry.
  • We want to remove and avoid PVC and other substances of potential concern.
  • We aim to reach more than 1 billion consumers through targeted information on recycling.

* Excluding adhesive products where residue may affect recyclability or pollute recycling streams.

Circular value chain

Driving progress toward a circular economy: Henkel’s new strategic framework for sustainable packaging reflects three key phases of a circular value chain.

Partnerships along the value chain: Stronger together

Our efforts to achieve these targets are brought to life through strong collaboration with partners from across industries to drive innovation in packaging development. For example, we participate in the New Plastics Economy initiative, which brings stakeholders together to rethink the future of plastic and build momentum toward a circular economy. Since January 2019 Henkel is also founding member of the new global Alliance to End Plastic Waste. The Alliance will develop and bring to scale solutions that will minimize and manage plastic waste. It will also promote solutions for used plastics by helping to enable a circular economy.

Alongside this, we partner with different organizations which work on the improvement of recycling infrastructure, particularly in developing countries, where appropriate systems for recycling packaging materials are often not in place. In this context, we became the first global fast-moving consumer goods company to team up with the Plastic Bank in 2017: The social enterprise aims to reduce ocean plastic and provide opportunities for people in poverty by giving them a chance to earn money or services by removing plastic waste from the environment. As part of this partnership, by the end of 2018, a total of around 63 metric tons of plastic were collected, then sorted and subsequently introduced into the recycling value chain – as Social Plastic®: Verification of the material by the Plastic Bank indicates that the collectors received an above-market price for the plastic waste. We’ve successfully included this plastic in 25,000 bottles for our laundry and cleaning products, and aim to include even more of it in our packaging in the future.

Infografic Plastic bank

What’s to come: Becoming more sustainable

Packaging is constantly changing, driven by innovative new designs and changing consumer expectations. This constant transformation opens up exciting opportunities to minimize the negative environmental impact of packaging. At Henkel, our experts are committed to exploring the possibilities to make packaging more sustainable – protecting the products we love while also offering a better contribution to the planet.