Packaging plays a key role in our modern way of life. Without it, most products would expire or get damaged before arriving in a store. However, it’s frequently pointed out as one of the main villains in our planet’s battle for environmental sustainability because it turns into waste after its use. That’s why companies from across industries are searching for ways to close the loop and minimize the negative environmental impact of packaging while still benefitting from its positive properties.
It protects the products we love and provides information about how to use them safely and responsibly – but packaging needs to become part of a circular economy.
This search relies on people with a range of skills – but packaging designers are the key players when it comes to tackling the challenges of sustainable packaging. From making packaging easier to recycle after use through to integrating more recycled material in new packaging: These experts create packaging that protects the products we love while also offering a better contribution to the planet.
Towards a circular economy: Using material over and over again
The biggest problem with packaging is that it usually becomes waste as soon as a consumer finishes using a product. That’s why experts in smart packaging also focus on creating designs that are optimized for recycling. By making their existing packaging easier to recycle – and also using more and more recycled material in new packaging – companies can help keep materials in the value chain for longer.
This idea is at the heart of the circular economy model: A way of thinking that seeks to gather materials after they have been used and process them so they can be reused or recycled over and over again. This eliminates waste and reduces the environmental impact of packaging – as long as strong recycling and waste management systems are in place.
New Loctite coating solution
The innovative heat-seal coating opens up new and sustainable design possibilities by enabling PE to be replaced with paper for primary and secondary packaging applications, ranging from hygiene products and food to packaging for industrial hardware bags.
Recyclable toothpaste tubes
Our tubes for dental care products will be fully recyclable by the beginning of 2021 and the unique tube manufacturing technology also reduces the carbon footprint of the products.