Sustainable Packaging

It protects the products we love and provides information about how to use them safely and responsibly – but packaging needs to become part of a circular economy.

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Our packaging strategy: Strong focus, ambitious targets

At Henkel, we recognize our responsibility related to packaging. We’re committed to promoting sustainability and bring this commitment to life through a set of ambitious targets. Our strategy is built around the circular economy concept and focuses on including materials from sustainable sources and using a smart design to close the loop – for the benefit of people and the planet.

Overview of our Packaging Targets for 2025

  • 100% of Henkel‘s packaging will be recyclable or reusable. or compostable.
  • We aim to reduce the amount of virgin plastics from fossil sources in our consumer products by 50 percent. We will achieve this by increasing the proportion of recycled plastic to more than 30 percent, by reducing the plastic volume, and by increasingly using biobased plastics.
  • We want to help prevent waste from being disposed of in the environment. In order to achieve this, we are supporting waste collection and recycling initiatives. We invest in innovative solutions and technologies to promote closed-loop recycling, and we aim to enable contact with more than 2 billion consumers per year by providing targeted information about recycling.

Alongside this, we aim for 100 percent of the paper and cardboard we use to be made of recycled material or, where virgin fiber is required, to come from fresh fiber originating from sustainable forestry.

New packaging targets for 2025

Partnerships along the value chain: Stronger together

Our efforts to achieve these targets are brought to life through strong collaboration with partners from across industries to drive innovation in packaging development. 

  • New Plastics Economy: this initiative is led by the Ellen MacArthur Foundation and brings stakeholders together to rethink the future of plastic and build momentum toward a circular economy. 
  • Alliance To End Plastic Waste: Henkel is a founding member of this global alliance which has the aim to promote solutions that put a stop to plastic waste in the environment, especially in the ocean.
  • Recyclate Forum: this initiative aims to raise consumers’ awareness of circular economy and consist of over 40 members, such as retailers, manufacturers, waste disposal companies, packaging producers and politicians.
  • European Plastics Pact and U.S. Plastics Pact: Henkel signed plastics pacts, in both the US and Europe. These two regional agreements, to which we were one of the first signatories, bring governments and businesses together to collaborate in moving toward a circular economy in which plastic is reused again and again.
  • CEFLEX: Henkel is also a founding member of CEFLEX, a consortium of more than 130 European companies and organizations aiming to make flexible packaging – which usually consists of multiple layers of film or foil that are often difficult to separate – easier to recycle.
  • TerraCycle: Henkel works together with TerraCycle who provide recycling solutions for materials that are difficult to recycle.


Alongside this, we partner with different organizations which work on the improvement of recycling infrastructure, particularly in developing countries, where appropriate systems for recycling packaging materials are often not in place. In this context, we became the first global fast-moving consumer goods company to team up with the Plastic Bank in 2017: The social enterprise aims to reduce ocean plastic and provide opportunities for people in poverty by giving them a chance to earn money or services by removing plastic waste from the environment.

What’s to come: Becoming more sustainable

Packaging is constantly changing, driven by innovative new designs and changing consumer expectations. This constant transformation opens up exciting opportunities to minimize the negative environmental impact of packaging. At Henkel, our experts are committed to exploring the possibilities to make packaging more sustainable – protecting the products we love while also offering a better contribution to the planet.